Black Friday, Cyber Monday: U-M experts can comment

November 20, 2018
Contact: Greta Guest

black friday cyber monday
University of Michigan faculty are available for interviews on Black Friday and Cyber Monday sales, consumer data breaches, and can offer insight about where the retail industry is heading in the critical fourth quarter.

Puneet Manchanda, professor of marketing, is an expert on marketing strategy problems in social media and the pharmaceutical, high-tech, gaming and insurance industries.

Contact: 734-358-7168,

Florian Schaub, assistant professor of information, can address how consumers can protect themselves should a holiday data breach occur, as has been the case in recent years when the volume of credit card transactions has increased. His research on privacy, human-computer interaction, mobile and ubiquitous computing, and the Internet of Things includes a recent study on consumer response to the Equifax breach.

Contact: 734-764-5607,, @floschaub

Scott Rick is an associate professor of marketing. His research focuses on understanding the emotional causes and consequences of consumer financial decision-making. He is particularly interested in understanding the behavior of extreme “tightwads” and “spendthrifts.”

Contact: 713-252-5654,

Shalena Srna is an assistant professor of marketing. Her research interests include judgment and decision-making, consumer perceptions, consumer motivation and performance.

Contact: 734-647-4727,

Joline Uichanco is an assistant professor of technology and operations. Her research includes studying how retailers using an omnichannel model that combines physical and online stores can use her algorithms to make better decisions on issues such as inventory, pricing and shipping.

Contact: 734-936-7821,