Consumer confidence surges in May

May 31, 2013
Diane Swanbrow,
Diane Swanbrow, (734) 647-9069, or Surveys of Consumers, (734) 763-5224 or Thomson Reuters PR Hotline, (646) 223-7222, ext.1

Richard Curtin, Director Surveys of Consumers and Survey Research CenterRichard Curtin. Image courtesy of D.C. GoingsANN ARBOR—A rising stock market and higher home prices prompted consumers to report their most improved financial situation in more than five years, according to University of Michigan economist Richard Curtin, director of the Thomson Reuters/University of Michigan Surveys of Consumers. The Surveys, conducted by the U-M Institute for Social Research (ISR) since 1946, monitor consumer attitudes and expectations.

The May gain was largest among upper-income households (incomes above $80,000), although gains were recorded across all income groups. The overall mix of economic news recently heard by consumers was the most positive it has been in the past 10 years, leading households to adopt the most improved outlook for the national economy since 2007. Importantly, the most common news item that consumers mentioned hearing was about rising employment, cited by one-third of all consumers. Moreover, consumers also expressed the most expansive buying plans since 2007.

“The surge in consumer confidence is exactly the type of economic jump-start the Federal Reserve intended to result from its aggressive policies. To be sure, consumers still expressed concerns with their financial prospects, especially about income gains over the longer term. It will take actual and repeated income increases rather than simply a renewed optimistic outlook for consumers to permanently revise their income expectations upward. This will occur as consumer spending gains encourage firms to end their hesitancy about hiring, and as higher tax revenues ease concerns over the Federal deficit putting any additional tax increases on hold.”

Personal Financial Assessments at Five-Year High

For the first time in five years, more consumers reported that their finances had improved rather than worsened, with recent income gains the most common reason. Moreover, 25 percent of high-income consumers spontaneously mentioned gains in their household wealth, including increases in the value of their homes and stock holdings as well as reductions in their debts.
Although income prospects also improved, the gains were much more modest: no income gains were anticipated by 54 percent of all households and by 45 percent of families with income above $80,000.

Favorable Buying Plans

Graph depicting the Index of Consumer Sentiment

Buying attitudes toward household durables improved to the highest levels since mid-2007 and vehicle-buying attitudes were at the highest level since mid-2005. Assessments among homeowners of the current value of their homes were the most favorable since 2007. Although the expected annual increase in home values did not change among all homeowners, among households with incomes above $80,000, the annual expected increase was the highest recorded since 2007. Importantly, the recent run-up in home prices may have encouraged some homeowners to wait for additional gains before selling their current home to buy another.

Consumer Sentiment Index

Table depicting the Index of Consumer Sentiment and Current Conditions Index

The Sentiment Index was 84.5 in the May 2013 survey, up from 76.4 one month earlier and 79.3 a year ago, and the highest level recorded since July 2007. The Expectations Index rose to 75.8 in the May survey, up from 67.8 in April and last May’s 74.3. The Current Economic Conditions Index was 98.0 in May, up from 89.9 in April and last May’s 87.2, reaching the highest level since August 2007.


Surveys of Consumers: Thomson Reuters / University of MichiganAbout the survey

The Surveys of Consumers is a rotating panel survey based on a nationally representative sample that gives each household in the coterminous U.S. an equal probability of being selected. Interviews are conducted throughout the month by telephone. The minimum monthly change required for significance at the 95-percent level in the Sentiment Index is 4.8 points; for Current and Expectations Index the minimum is 6.0 points. For more information, visit the Surveys of Consumers website at




Established in 1949, the University of Michigan Institute for Social Research (ISR) is the world’s largest academic social science survey and research organization, and a world leader in developing and applying social science methodology, and in educating researchers and students from around the world. ISR conducts some of the most widely-cited studies in the nation, including the Thomson Reuters/University of Michigan Surveys of Consumers, the American National Election Studies, the Monitoring the Future Study, the Panel Study of Income Dynamics, the Health and Retirement Study, the Columbia County Longitudinal Study and the National Survey of Black Americans. ISR researchers also collaborate with social scientists in more than 60 nations on the World Values Surveys and other projects, and the Institute has established formal ties with universities in Poland, China, and South Africa. ISR is also home to the Inter-University Consortium for Political and Social Research (ICPSR), the world’s largest digital social science data archive. Visit the ISR Web site at for more information.


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