ANN ARBOR—When University of Michigan Ross School of Business student Jack Kramer launched the daily MarketSnacks newsletter with co-founder Nick Martell in 2012, the goal was to take business news, which they saw as often confusing and too full of insider jargon, and make it more accessible.

Little did they know just how successful their venture would become: MarketSnacks attracted attention from CNNMoney, Business Insider and Fortune; it also landed Kramer and Martell on the Forbes 30 Under 30 list for 2018.

Nick Martell, left, and Jack Kramer, right, founded MarketSnacks — a millennial focused business news daily newsletter — in 2012. Kramer, a graduate student in business and public policy at the University of Michigan, and Martell now have expanded to a popular podcast. Photo credit: MarketSnacks

Now, the two founders have taken MarketSnacks a step further with a new podcast, providing a thorough, daily rundown of the most salient business news out there. When it launched in May, MarketSnacks Daily became the No. 5 most popular business news podcast in the iTunes store within the first three weeks. Now, the podcast boasts a five-star rating and more than 400 glowing reviews on iTunes.

“We have a promise to our listeners that MarketSnacks will get you the stories you need to know,” said Kramer, who is working on graduate degrees in both business and public policy. “We also dig deeper to identify fascinating trends in the products you use every day, such as Venmo and Chipotle. We curate stories you want to know about too, like attention-worthy startups or trends other news outlets have missed.”

Although the two founders work on both a newsletter and a news podcast every day, they make sure the content for each complements one another.

“There’s some overlap, but we make sure that each has an exclusive story,” Kramer said.

Kramer is working on MarketSnacks full-time this summer.

“I have long-term aspirations to work directly in policy,” he said. “But, I am so happy that MarketSnacks helps people get informed by making news digestible and more fun.”

The company, which just took on its first venture capital investor and is launching another feature soon, is clearly on an upward trajectory.

“We couldn’t be more excited about what we’re building every day to change how our generation gets business news,” Kramer said.

More information:

• MarketSnacks
• MarketSnacks Daily
• Forbes 30 Under 30

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