U-M experts can discuss Super Bowl ads, football-related topics

January 31, 2012

ANN ARBOR—University of Michigan experts are available to discuss Super Bowl commercials and other football topics, such as concussions and economic issues.


Christie Nordhielm, associate professor of marketing at the Michigan Ross School of Business, is a nationally recognized marketing consultant and trainer and a former account executive for Chicago-based advertising firm Leo Burnett, where she worked on the Nestle, Keebler and Star-Kist accounts. She can address the history and effectiveness of Super Bowl television commercials and can analyze this year’s spots. She can be reached at (734) 615-3348 or [email protected].

Tim O’Day is executive director of the Yaffe Center for Persuasive Communications at the Michigan Ross School of Business. For more than 20 years, he was an executive vice president and account director at the Leo Burnett, where he led the Kellogg’s and Morgan Stanley accounts. He was involved in the decision of whether a Super Bowl ad was worth the investment and how to read the impact. He can be contacted at (734) 763-4229 or [email protected].

Christina Brown, a marketing lecturer at the Michigan Ross School of Business, is a former account executive at the Leo Burnett Company, where she worked on the Star-Kist, McDonald’s, Pillsbury and Oldsmobile accounts. She can discuss and how advertising influences consumer decision-making and how Super Bowl ads have changed over the years. She is available at (734) 764-4717 or [email protected].


Jeffrey Kutcher, M.D., directs the Michigan Neurosport Concussion Program at U-M and is an associate professor of neurology. He is the team neurologist for the U-M athletic programs, director of the concussion program for the NBA and a consultant to the NHL Players Association. He testified in October before a U.S. Senate committee on the safety of football helmets. For interviews, contact Mary Masson at [email protected] or 734-764-2220. Watch a short video of one of Kutcher’s patients, high school football player Spencer Helgren, who suffered a concussion: www.youtube.com/watch?v=_ihBpP8j1iM.

Steven Broglio, assistant professor at the U-M School of Kinesiology, conducts research on concussions and brain injuries that has drawn national and international attention. A certified athletic trainer, Broglio is doing research on high school football players who wear helmets outfitted with wireless sensors to determine the impact and effects of concussions. For interviews, contact Laura Bailey at (734) 647-1848 or [email protected].


Jason Winfree, associate professor of sport management at the U-M School of Kinesiology, is an expert in industrial organization and environmental and resource economics. He can discuss the economic impact of the Super Bowl. A nationally known authority in sports economics, Winfree provides opinions in legal cases concerning sports issues, helped develop a report for the Detroit Pistons concerning the economic impact of a new sports arena in Detroit, and conducted statistical analysis on the customer database for the Pistons. For interviews, contact Laura Bailey, (734) 647-1848 or [email protected] or call him directly at (734) 647-5424.