{"id":185031,"date":"2024-03-07T15:29:00","date_gmt":"2024-03-07T20:29:00","guid":{"rendered":"https:\/\/news.umich.edu\/?p=185031"},"modified":"2024-03-12T10:30:22","modified_gmt":"2024-03-12T14:30:22","slug":"%e5%af%86%e6%ad%87%e6%a0%b9%e5%a4%a7%e5%ad%a6%e4%b8%93%e5%ae%b6%e4%b8%ba%e6%96%b0%e5%85%b4%e5%b8%82%e5%9c%ba%e8%b7%a8%e5%9b%bd%e5%85%ac%e5%8f%b8%e5%bb%ba%e7%ab%8b%e5%85%a8%e7%90%83%e5%93%81%e7%89%8c","status":"publish","type":"post","link":"https:\/\/news.umich.edu\/zh-hans\/%e5%af%86%e6%ad%87%e6%a0%b9%e5%a4%a7%e5%ad%a6%e4%b8%93%e5%ae%b6%e4%b8%ba%e6%96%b0%e5%85%b4%e5%b8%82%e5%9c%ba%e8%b7%a8%e5%9b%bd%e5%85%ac%e5%8f%b8%e5%bb%ba%e7%ab%8b%e5%85%a8%e7%90%83%e5%93%81%e7%89%8c\/","title":{"rendered":"\u5bc6\u6b47\u6839\u5927\u5b66\u4e13\u5bb6\u4e3a\u65b0\u5174\u5e02\u573a\u8de8\u56fd\u516c\u53f8\u5efa\u7acb\u5168\u7403\u54c1\u724c\u652f\u62db"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/news.umich.edu\/wp-content\/uploads\/mc-image-cache\/2024\/03\/brand-building-in-developed-markets-emerging-market-companies-face-challenges.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/news.umich.edu\/wp-content\/uploads\/2024\/03\/brand-building-in-developed-markets-emerging-market-companies-face-challenges-1024x574.jpg\" alt=\"Concept illustration of emerging market multinational corporations. Image credit: Nicole Smith, made with Midjourney\" class=\"wp-image-184899\" srcset=\"https:\/\/news.umich.edu\/wp-content\/uploads\/2024\/03\/brand-building-in-developed-markets-emerging-market-companies-face-challenges-1024x574.jpg 1024w, https:\/\/news.umich.edu\/wp-content\/uploads\/2024\/03\/brand-building-in-developed-markets-emerging-market-companies-face-challenges-300x168.jpg 300w, https:\/\/news.umich.edu\/wp-content\/uploads\/2024\/03\/brand-building-in-developed-markets-emerging-market-companies-face-challenges-768x430.jpg 768w, https:\/\/news.umich.edu\/wp-content\/uploads\/mc-image-cache\/2024\/03\/brand-building-in-developed-markets-emerging-market-companies-face-challenges.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>\u62fc\u591a\u591a\u65d7\u4e0b\u7535\u5546\u516c\u53f8Temu\u56e0\u5176\u201c\u8d85\u7ea7\u7897\u201c\u4e0a\u7684\u4e00\u5219\u5e7f\u544a\u5728\u7f8e\u56fd\u5f15\u8d77\u4e86\u4e89\u8bae\u3002\u8fd9\u5219\u540d\u4e3a\u201c\u50cf\u4ebf\u4e07\u5bcc\u7fc1\u4e00\u6837\u6d88\u8d39\u201d\u7684\u5e7f\u544a\u56e0\u79cd\u79cd\u539f\u56e0\u53d7\u5230\u6279\u8bc4\uff0c\u4ece\u201c\u7f3a\u4e4f\u6587\u5316\u654f\u611f\u201d\u5230\u201c\u8ba9\u4eba\u56f0\u60d1\u3002\u201d \u8fd9\u4e00\u4e8b\u4ef6\u51f8\u663e\u4e86\u8bb8\u591a\u65b0\u5174\u5e02\u573a\u8de8\u56fd\u516c\u53f8\u5728\u7f8e\u56fd\u7b49\u6210\u719f\u5e02\u573a\u5efa\u7acb\u54c1\u724c\u65f6\u6240\u9762\u4e34\u7684\u6311\u6218\u3002\u5bc6\u6b47\u6839\u5927\u5b66\u7f57\u65af\u5546\u5b66\u9662\u8425\u9500\u5b66\u6559\u6388Rajeev 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