Journalist Kara Swisher, GM’s Mary Barra to discuss tech, EV revolution

March 14, 2024


DATE: 6 p.m. Monday, March 18

EVENT: Award-winning journalist Kara Swisher and General Motors CEO Mary Barra will discuss Swisher’s new memoir, “Burn Book: A Tech Love Story,” an insider’s tale of success, failure, hubris and optimism.

As Detroit gains influence in technology and the electric vehicle revolution, Swisher and Barra will explore the dynamic interplay of legacy companies, innovation, strategic bets on the future, and technology’s potential to solve problems and not just create them.

Swisher is a contributing editor at New York Magazine, host of the podcast “On with Kara Swisher” and co-host of the podcast “Pivot.” She has covered the business of the internet since 1994, co-founded Vox Media’s tech new website “Recode” in 2014, and has written for the New York Times and Wall Street Journal.

Barra, who has served as GM’s CEO since 2014, is focused on creating the best customer experience and strengthening GM’s core vehicle and services business, while also working to deliver transformative technologies such as electrification, autonomous driving and software.

PLACE: Rackham Auditorium, 915 E. Washington St., Ann Arbor

INFORMATION: Free and open to the public. Registration is required.

SPONSORS: Ford School of Public Policy, U-M Democracy & Debate, School of Information, Wallace House Center for Journalists