The 9th annual Social Media Day, a celebration of social media’s impact on global communication, will be held June 30. University of Michigan faculty research a number of aspects of social media, including effects on parenting, impact on marginalized and rural populations, factors that drive consumer behavior, and virtual communities.

U-M experts are available to comment on current issues and opportunities in social media.

Marcus Collins is a lecturer of marketing whose expertise centers on the cognitive drivers that impact consumer behavior. He’s chief consumer connections officer at Doner, a Southfield, Mich.-based advertising agency. Previously, he led the social engagement practice across the New York advertising agency Translation. Video

Contact: [email protected]

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Nicole Ellison, professor of information, is an expert on computer-mediated communication, use of social media in organizations, relationship initiation and maintenance in online contexts, virtual communities, social network sites and educational uses of new technologies.

Contact: 734-647-1430, [email protected]

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Eric Gilbert, associate professor of information, has researched the trustworthiness of social media and bans on social media.

Contact: 734-763-2285, [email protected]

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Garlin Gilchrist is executive director of the Center for Social Media Responsibility and one of President Barack Obama’s former social media managers. He leads the center that seeks to make U-M research usable to media makers, media consumers and platform companies, and produces designs, systems and metrics that will aim to steer social media use toward more civil and beneficial discourse.

Contact: 734-763-2285, [email protected]

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Libby Hemphill, associate professor of information, analyzes how social media affects marginalized and rural populations. She is an authority on social media, civic engagement, political communication and digital curation.

Contact: 734-647-5000, [email protected]

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Cliff Lampe, associate professor of information, studies the social and technical structures of large-scale technology-mediated communication, working with sites like Facebook, Wikipedia, Slashdot and Everything2. He has also been involved in the creation of multiple social media and online community projects, usually designed to enable collective action.

Contact: 517-515-2494, [email protected]

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Will Potter is a distinguished lecturer and serves as the university’s first senior academic innovation fellow. He teaches courses on investigative journalism and is also a correspondent for the university’s Teach-Out program. He is an expert on fake news who has co-created a teach-out on the topic. As a professional journalist, his writing and opinions have appeared in the Washington Post, CNN, National Geographic, Le Monde, The Sydney Morning Herald, VICE and Rolling Stone.

Contact: 202-340-8133, [email protected]

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Christian Sandvig, professor of information, specializes in the design of internet infrastructure and social computing. His current work focuses on the implications of algorithmic systems that filter and curate culture.

Contact: 734-763-0861, [email protected]

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Florian Schaub is assistant professor of information and electrical engineering and computer science. He studies privacy, human-computer interaction, mobile and ubiquitous computing and the Internet of Things.

Contact: 734-764-5607‬, [email protected], @floschaub

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Sarita Schoenebeck, assistant professor of information, specializes in researching social computing, social media and human-computer interaction, especially as it affects parenting and families.

Contact: [email protected]