DATE: 2 p.m. Jan. 21, 2008.

EVENT: Former NFL star and current NBC correspondent Tiki Barber will deliver the University of Michigan Ross School of Business’ Martin Luther King Day lecture.

Barber’s talk, “Character Isn’t an Audible: Growth with Integrity,” will focus on the former New York Giant’s life after football and how he has incorporated into his own life the principles espoused by Martin Luther King Jr. The lecture is free to the public and no tickets are required.

Barber enjoyed a 10-year, Hall-of-Fame-caliber career as a running back for the New York Giants, retiring after the 2006 season. He then joined NBC in early 2007 as a correspondent for the “Today” show and as an analyst for “Football Night in America.” He also co-hosts a satellite radio program, “The Barber Shop,” with his twin brother, Ronde.

In addition to his former career on the gridiron and his current work in broadcasting, Barber devotes great amounts of time to community service. He is a staunch supporter of literacy campaigns, and has co-authored with his brother four successful children’s books and is under contract to write three young-adult novels.

Barber serves as a board member for the Children’s Miracle Network and the Fresh Air Fund, and as a member of the Leadership Council of the Robin Hood Foundation. He and his brother also have donated $1 million to their alma mater, the University of Virginia.

Recently, Barber launched Tiki Ventures, which pursues business opportunities in real estate, entertainment, sports marketing and media with an emphasis on giving back through community involvement, humanitarian aid and educational programs that benefit the economically disadvantaged.

PLACE: Rackham Auditorium, located on the 1st floor of the Rackham Building, 915 E. Washington St.

SPONSOR: Ross School of Business.