ANN ARBOR—The University of Michigan has several experts to provide perspectives for 2010 Winter Olympics coverage.

They include:

Bettina Cornwell, professor of sport management at the U-M School of Kinesiology, can discuss corporate sponsorship as it relates to the Olympics and other sports. She can be reached at (734) 647-0950 or [email protected]
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Tom George, assistant professor in the Department of Sport Management in the School of Kinesiology, can discuss the psychological aspects of performance anxiety, motivation, concentration and mental preparation strategies. He can be reached at (734) 647-2711 or [email protected]
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Amanda Lotz, an associate professor in communication studies, can discuss the relationship of the Olympics to NBC’s branding strategy. She can be reached at (734) 615-4036 or [email protected]
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David Potter, the Arthur Thurnau Professor of Greek and Latin, recently finished a new book on ancient sports and can shed a strong light on the ancient games. Potter has written a weekly column on ancient and modern sports for the Chicago Tribune’s RedEye for three years and has taught about the history of competitive sports in the ancient world, and the relationship of sport to social and political movements. Potter can be reached at [email protected]
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Mark Rosentraub, the Bruce and Joan Bickner Endowed Professor of Sport Management, U-M School of Kinesiology, can discuss the economic value of hosting an Olympics; the economic and social importance of an Olympics to the image of a region and country; the urban design advantages or assets of hosting the Olympics and building facilities; and the long-term design and economic effects of Olympics for a region and country. Rosentraub can be reached at (734) 647-1309 or [email protected].
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Michigan in the OlympicsWolverines involved with the Winter Olympics