ANN ARBOR—University of Michigan experts are available to discuss topics related to the Super Bowl, such as television advertising, family relationships and concussions.

TV/ADVERTISING

Amanda Lotz, associate professor of communication studies, can discuss the Super Bowl as a major television and advertising event, as well as the role of such live sporting events. She can be reached at (734) 615-4036 or lotz@umich.edu.

Tim O’Day is executive director of the Yaffe Center for Persuasive Communications at the Michigan Ross School of Business. For more than 20 years, he was an executive vice president and account director at the Leo Burnett, where he led the Kellogg’s and Morgan Stanley accounts. He was involved in the decision of whether a Super Bowl ad was worth the investment and how to read the impact. He can be reached at (630) 325-0506 or oday.tim@gmail.com.

SIBLING RIVALRY/PARENT-CHILD RELATIONSHIPS

Brenda Volling, director of Center for Human Growth and Development and professor of psychology, can discuss sibling rivalries and relationships. Baltimore Ravens coach John Harbaugh, and his brother, San Francisco 49ers coach Jim Harbaugh, are the first pair of brothers in NFL history to serve as head coaches. She can also talk about how parents treat their children differently and the dynamics of supporting them while not showing favoritism. She can be reached at (734) 649-7341 or volling@umich.edu.

CONCUSSIONS/HEAD INJURIES

Jeffrey Kutcher, M.D., directs the Michigan Neurosport Concussion Program at U-M and is an associate professor of neurology. He is the team neurologist for the U-M athletic programs, director of the concussion program for the NBA and a consultant to the NHL Players Association. He testified in October before a U.S. Senate committee on the safety of football helmets. For interviews, contact Mary Masson at (734) 764-2220 or mfmasson@umich.edu. Watch a short video of one of Kutcher’s patients, high school football player Spencer Helgren, who suffered a concussion: http://www.youtube.com/watch?v=_ihBpP8j1iM.

Steven Broglio, assistant professor at the U-M School of Kinesiology, conducts research on concussions that has drawn national and international attention. A certified athletic trainer, Broglio has investigated the short- and long-term effects of injury and impact mechanics on high school football players. For interviews, contact Laura Bailey at (734) 647-1848 or baileylm@umich.edu.

ECONOMIC IMPACT

Jason Winfree, associate professor of sport management at the U-M School of Kinesiology, is an expert in industrial organization and environmental and resource economics. He can discuss the economic impact of the Super Bowl. A nationally known authority in sports economics, Winfree provides opinions in legal cases concerning sports issues, helped develop a report for the Detroit Pistons concerning the economic impact of a new sports arena in Detroit, and conducted statistical analysis on the customer database for the Pistons. For interviews, contact Laura Bailey at (734) 647-1848 or baileylm@umich.edu, or call him directly at (734) 647-5424.