Weather freezes consumer confidence in place in February

February 28, 2014

Richard Curtin. Image courtesy of D.C. GoingsRichard Curtin. Image courtesy of D.C. GoingsANN ARBOR—Despite the harsh winter, consumer confidence has remained essentially unchanged since December, according to the Thomson Reuters/University of Michigan Surveys of Consumers.

Conducted by the U-M Institute for Social Research since 1946, the surveys monitor consumer attitudes and expectations.

“While the weather has kept consumers away from retail outlets, it has not had a detrimental impact on their outlook for future economic conditions,” said U-M economist Richard Curtin, director of the surveys. “Consumers have displayed remarkable resilience in the face of the polar vortex as well as higher utility bills and minimal employment gains.

“This reaction stands in sharp contrast to the instability in confidence associated with the government shutdown and policy stalemates in the past few years. Without another self-inflicted (Washington, D.C.) shock in the off-year election, consumers are prepared to renew the pace of spending in the months ahead, with an overall gain of 2.6 percent in 2014.”

The weather has had the greatest impact on those over age 65, largely due to the higher cost of utilities, according to Curtin. It had the least net impact on those under age 35, as the winter weather was offset by gains in income and employment.

While upper-income and older consumers have been helped by gains in home and stock values, younger consumers, who suffered most in the aftermath of the Great Recession, finally expect their situation to improve. While spending will slow from the very positive rate of growth in the last half of 2013, renewed growth can be anticipated in the months ahead.

Graph depicting the Index of Consumer SentimentPersonal Finances Improve for Young
The high cost of home heating has had a negative impact on the financial situation of consumers, especially among those over age 65. When consumers were asked about their financial prospects for the year ahead, positive views were reported by those with incomes in the upper third due to gains in home and stock values. More surprising, consumers under age 35 expected an annual gain in their household’s income of 5 percent, the highest rate reported since 2006. This was well ahead of the 0.4 percent gain expected by all other age groups.

Table depicting the Index of Consumer Sentiment and Current Conditions IndexBuying Plans Largely Unchanged
While the weather made trips to the store more difficult, the data suggest that purchases were postponed rather than canceled. Vehicle buying was diminished by middle-income consumers who reported fewer price discounts. Low interest rates rather than low prices are now the main appeal for most consumers. Home buying and selling attitudes remained largely unchanged, with low mortgage rates dominating low prices as the main attraction.

Consumer Sentiment Index
The Sentiment Index was 81.6 in the February 2014 survey, largely unchanged from 81.2 in January and 82.5 in December. The year-to-year gain was due to how consumers evaluated future economic prospects, while the harsh winter reduced evaluations of current economic conditions. The Expectations Index was 72.7 in February, up from 71.2 last month and 70.2 last year.

About the survey
Surveys of Consumers logo
The Surveys of Consumers is a rotating panel survey based on a nationally representative sample that gives each household in the coterminous U.S. an equal probability of being selected. Interviews are conducted throughout the month by telephone. The minimum monthly change required for significance at the 95-percent level in the Sentiment Index is 4.8 points; for Current and Expectations Index the minimum is 6.0 points. For more information, visit the Surveys of Consumers website at


Related Links:


Established in 1949, the University of Michigan Institute for Social Research is the world’s largest academic social science survey and research organization, and a world leader in developing and applying social science methodology, and in educating researchers and students from around the world. ISR conducts some of the most widely cited studies in the nation, including the Thomson Reuters/University of Michigan Surveys of Consumers, the American National Election Studies, the Monitoring the Future Study, the Panel Study of Income Dynamics, the Health and Retirement Study, the Columbia County Longitudinal Study and the National Survey of Black Americans. ISR researchers also collaborate with social scientists in more than 60 nations on the World Values Surveys and other projects, and the institute has established formal ties with universities in Poland, China and South Africa. ISR is also home to the Inter-University Consortium for Political and Social Research, the world’s largest digital social science data archive. For more information, visit the ISR website at

Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals. They combine industry expertise with innovative technology to deliver critical information to leading decisionmakers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world’s most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs approximately 60,000 people and operates in over 100 countries. Thomson Reuters shares are listed on the Toronto and New York Stock Exchanges. For more information, go to