What We Do
Some of the work we do and services we offer at Michigan News:
- Write research news and other stories to pitch to media, post on websites including Gateway, social news channels
- Curate, write and promote stories for university initiatives including Arts & Culture, Stories of our State, Public Engagement, Academic Innovation, Sustainability.
- Conduct media training for faculty, administrators
- Produce live and recorded interviews in Michigan News Studio with satellite or LTN for TV and Comrex/IP system for radio interviews
- Produce experts advisories and videos; pitch experts on big news of the day to targeted media
- Produce multimedia story packages for widespread sharing
- Manage university’s membership to The Conversation U.S.
- Advise, edit and distribute news releases from units
- Manage multiple OVPC content and websites: Arts & Culture; Michigan Today; Michigan News; India News; Spanish; Portuguese; Chinese; Global Michigan; Engaged Michigan; translate releases in four languages
- Manage social media news sites: Michigan News Twitter, Michigan News Facebook; Spanish; Portuguese; Chinese (Weibo, WeChat); Indian
- Respond to media inquiries daily
- Produce daily news clips report for 800+ internal subscribers
- Produce In The News items daily for the Record, Gateway
- Produce special clips/analytics for major outreach projects
- Conduct international travel for research and project stories
- Travel with president, deans and other executive officers overseas, arrange media interviews with international news outlets
- Handle and credential media at major university events